A Story Best Told Over A Lite
Dungeons & Dragons has more interest than ever. It’s not just for “nerds” anymore, it’s for everyone. So we teamed up with the beer for everyone, Miller Lite, to get an accessible version of D&D into people’s hands. Because D&D is ultimately your story. And it’s a story best told over a Lite.
Let the Adventure Unfold…
Every 30 pack of Miller Lite comes with everything a group of absolute beginners needs to play a one-night campaign.
“Grab Your Armor & Crack a Cold One
Cause you and your friends are about to play D&D. Don’t know how? We got that covered. Check it out:
Pick your character. Simple as grabbing a can. You know how to do that.
Separate the panels of this box—carefully, you animal—to access the game maps.
Scan the QR code and let our simplified DM (Dungeon Master) take it from there. It has virtual dice to roll, too.
Adventure Responsibly”
The AI Dungeon Master makes the game accessible, but this isn’t just for beginners. Easter eggs await those familiar with D&D’s origins.
Character Cans
Inspired by your everyday midwesterner, our cans let players skip character building and jump right in.
Truck OOH
In-Store Activation
(AD: Anna Margarites)