Case Study
The Sweeter Fix
In the UK, Twister is a beloved childhood treat. As Twister’s audience ages out, they trade popsicles for a new, unhealthy fix: vaping. Let’s give them a way to trade back.
By reimagining Twister as an alternative to vaping, we are inviting our audience to rediscover the Sweeter Fix.
Activation
The idea behind “The Sweet Fixchange” is simple. How do we get teens to trade in their vapes for a Twister popsicle? Make a vending machine where they can do just that.
