The Delicious Decision
The Cheesecake Factory has a famously lengthy menu. For some folks, that’s stressful. To reduce anxiety, we’re out to remind people that no matter what they get, it will ultimately be delicious. So why not let the cards decide?
OOH
Social and Web
Decisions don’t just happen at the table, so we brought our decision cards to the online menu (and social filters).
Activation
To really lean into just how fun it is to have such a massive menu, we decided to produce it as a three-volume coffee table book.
(AD: Jessica Tenenbaum) (CW: Rose Carlson)