A Once-In-A-Cookie Experience
Eating an Oreo is a very particular experience, where even choosing to just eat the cookie whole is a deliberate choice. We lean into the ritual by bringing the Oreo experience to the space of fine dining—but of course, with an Oreo twist.
Welcome to Le Cookie & Le Cream.
Activation
Le Cookie & Le Cream will open its doors for a limited time as a fine dining restaurant to any and all who want a once-in-a-cookie experience.
The menu ranges from most abstract, Le Whiff, to most pure—L’Oreo, to be devoured whole.
Social
Starting with a cookie-crumb social campaign, followed by a soft open guest list of influential foodies, earned media will spread before the restaurant is even open to the public.
OOH
Social : Videos
After the intial rollout of Le Cookie & Le Cream, Oreo will drive continued engagement through short videos of every menu preparation on social.
The following spots will be shot in the style of the video above, the Oreo being prepared as described.
Social Spot, 30s— “Le Whiff”
VO: A fresh batch of Oreos opened tableside for your smelling pleasure. Mmm… Bask in ze scent… Roll in ze Aroma… Enjoy.
Social Spot, 30s— “Le Twist”
VO: Starting with the subject in its entirety, one enjoys by twisting apart carefully, so as not to disturb the stuf, allowing it to choose its cookie entirely. Happy stuf is the key to delicious stuf, ready for the lick. Mmm… Enjoy.
Social Spot, 30s — “Le Dip”
VO: Ze subject is prepared whole and presented to ze gourmand, with choice of milk for to dip, along with a specially designed fork for optimal submersion. Mmm… Enjoy.
(AD: Anna Margarites) (CW: Bonnie Davis)
